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Sketch above by early-20th-century illustrator G.A. Harker
Quixotism
The adventures of Don Quixote de la Mancha, written by Miguel de Cervantes Saavedra in the 1600’s, is one of the best ways to describe us here at The Lifestyle Brand. Like Don Quixote, we see the world in a very different light, and we consider ourselves to be positively quixotic.
Instead of fighting giants manifested in windmills, our quest is more centred on fighting the “giants” in hospitality which often place their needs above that of the guest.
We recognise ourselves in the struggle of Don Quixote and how he deals with some of the realities of life in a very different manner than most people. We believe that a certain degree of quixotism is beneficial in removing some of the hurdles of what can quite often be a traditional narrow mindset, which subsequently results in self-limiting beliefs.
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Our Brand
Epic Journeys is a humanistic brand, which focuses on the emotions. It's all about journeys; experiences; adventures; lifestyle; imagination; liberty; innovation; passion; hopes; dreams; enlightenment; joy; aspirations; and improving our guest’s quality of life through a personal and genuine service at our destinations.
Guests are presented with a rare opportunity to enjoy an abundance of undisturbed nature, the preservation of culture, generous space, privacy, opportunities to be “disconnected” where and when desired, real experiences, true emotions, genuine and passionate personal service.
Our brand is designed from the ground up to ensure that sophistication is left to our teams only and complexity is completely removed from our guest’s stay and interaction with us.
To our guest's things appear simple, even when complex and sophisticated processes are at play. Guests can now be worried free.
There is no need to do any research on rates either because we are not featured on any online travel agents and booking direct will always ensure our guests will have the best value. Making a reservation on our interactive booking system, through our club, is a breeze. Guests will discover that they can always completely customise their stay with us if they so wish.
We do not adopt a “one shoe fits all” policy. We place a much greater emphasis on the original purpose of travel of our guests and capture this purpose in a journey, which assures that their expectations are not just simply met; they are exceeded – by far. -
About Us
Founded on our core values of Joy, Compassion, Loving Kindness and Equanimity and bounded by our mission "to create epic experiences and continuously exceed guest expectations - by far", we are a passionate and trendsetting leading hospitality community creating breathtaking experiences, exceptional journeys and bespoke adventures with a strong emphasis on gourmet, lifestyle and wellness at incredible destinations.
In essence our core business is developping and management of luxury boutique hotels, resorts and spas. Besides our own resorts we also provide hotel management, hotel development, brand concepts, sales, marketing & distribution services, operational advisory and bespoke food and beverage advisory services for select luxury hotel and resort groups and some privately owned resorts.
There is something great about small companies compared to larger ones. Most smaller companies are uncluttered, simple, organic and dynamic - affording a high degree of adaptability.
We thrive on passion and ridicule bureaucracy. We grow on great ideas - regardless of their source, and we include and involve everyone in our community. -
Our Enthusiasts
Our team of enthusiasts are at the hert of our brand. Our enthusiasts are the ones that create the magic which makes our brand such a great success.
Every one of our passionate enthusiasts are committed to make your stay with us a rare, memorable and exceptional experience.
With our enthusiasts’ Asian service mind as hosts we hope you feel warm and welcome at our resorts and feel well looked after.
We aim to provide a highly curated personal experience to you and your guests through our creative, experienced and quixotic team of enthusiasts who are anticipative towards achieving that goal.
Quite often a strong bond start to develop between our guests and our enthusiasts making it harder to say goodbye when leaving but making a return visit so much more joyful. -
Our Vision
"A world-leading humanistic brand wellknown for our evocative luxury, life changing innovations and incredible creativity"
INCREDIBLE DESTINATIONS – SERVICE BEYOND THE STARS – A HUMANISTIC BRAND
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Our Mission
"To create a lifetime of epic adventures, experiences and journeys while continuously exceeding guest expectations - by far"
OUR GUESTS AND ENTHUSIASTS ARE EVERYTHING
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Our Epic Journey
"“The chosen path is just one part of a journey’s enjoyment; traveling companions, scenery, purpose for travel and mode of transport are all equally as important to the experience - for as the true destination is not the destination endpoint, its the journey in itself which is the destination”.
The Lifestyle Brand is our path, the experiences & adventures our epic journey, the destinations our vehicle and through the greatest dedication, love and passion for what we do, we hope you will travel with us and discover your own epic journey."
